Fix8 Media Redesigns Website for Dr. Praeger's
Fun Food Should Have a Fun Website
It's not every day the Fix8 Media team gets to work with a well-known name brand like Dr. Praeger's, but such was our luck when the vegetarian packaged food company approached our team for a redesign. The goal was making the website more on-brand and enticing to consumers interested in learning about what Dr. Praeger's has to offer. The result: a colorful, energetic, and fun website that takes inspiration from the company's goal to make eating veggies easy and delicious!
The Fix8 website design team built a dynamic and engaging user experience that starts with the clickable home page banner and rolls into fun motion graphics inspired by the shapes of Dr. Praeger's tasty vegetarian products. Visitors can click in to learn more about the various offerings, as well as where to buy them via a handy store locator. Each product has a detailed information page with nutritional information and cooking instructions, as well as quick links to buy on Amazon Fresh. A special Foodservice section offers a downloadable product list and instructions to place sample requests.
The website feels fresh and inviting, with vibrant colors and packaging imagery throughout, resulting in an information hub that brilliantly captures the spirit of the brand.
